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3Episodes

Real Estate Marketing Tips & Advice

April 10, 2017

How Convince On The Fence Sellers To Sell, Kelvin Talks SEO, And Alec Shaves His Beard.

Happy Monday everyone! This week had tons of fantastic questions from the Beat Zillow group focused on SEO, and ideas on how to generate seller leads in a tough market. We hope you enjoy the show and as always if you want to ask us any questions or leave us a comment be sure to send it to one of the links below! 

#LINKS

EAP Tips: https://www.easyagentpro.com/blog
Facebook: https://www.facebook.com/easyagentpro/
Twitter: https://twitter.com/easyagentpro
Instagram: https://www.instagram.com/easyagentpro/ 

Easy Agent Pro helps real estate agents grow their business. They've been featured on Inman, RIS Media, RESAAS, and more. You can find new marketing tips, tricks, tactics and strategies at EasyAgentPro.

#EAPTV is one source of real estate marketing tips for real estate agents. Tyler Zey focused on providing as much value as possible by talking about social media, websites, lead generation, lead conversion, and business.

Easy Agent Pro is the maker of LeadSites ► http://bit.ly/LeadSites These are real estate websites that provide the best tools and apps for agents to generate leads in a modern, digital world. Check them out today.

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April 3, 2017

How to generate leads with using profiles, creating a good audience on Facebook, and Kelvin attempts to tell us what ‘double monks’ are.

Good morning, afternoon, and good night EAPers! Welcome back to another episode of In The Lead. This week we discuss creating look alike audiences on Facebook, help out with some ideas on how to optimize a lead profile and talk about postcards. We hope you enjoy the show and if you want to reach out and comment or have a question click the links below! 

#LINKS

EAP Tips: https://www.easyagentpro.com/blog
Facebook: https://www.facebook.com/easyagentpro/
Twitter: https://twitter.com/easyagentpro
Instagram: https://www.instagram.com/easyagentpro/ 

Easy Agent Pro helps real estate agents grow their business. They've been featured on Inman, RIS Media, RESAAS, and more. You can find new marketing tips, tricks, tactics and strategies at EasyAgentPro.

#EAPTV is one source of real estate marketing tips for real estate agents. Tyler Zey focused on providing as much value as possible by talking about social media, websites, lead generation, lead conversion, and business.

Easy Agent Pro is the maker of LeadSites ► http://bit.ly/LeadSites These are real estate websites that provide the best tools and apps for agents to generate leads in a modern, digital world. Check them out today.

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March 27, 2017

SEO Tips, Blogging Advice, and Chris Forgets About Alec.

#LINKS:
EAP Tips: https://www.easyagentpro.com/blog
Facebook: https://www.facebook.com/easyagentpro/
Twitter: https://twitter.com/easyagentpro
Instagram: https://www.instagram.com/easyagentpro/
 Easy Agent Pro helps real estate agents grow their business. They've been featured on Inman, RIS Media, RESAAS, and more. You can find new marketing tips, tricks, tactics and strategies at EasyAgentPro. #EAPTV is one source of real estate marketing tips for real estate agents. Tyler Zey focused on providing as much value as possible by talking about social media, websites, lead generation, lead conversion, and business. Easy Agent Pro is the maker of LeadSites ► http://bit.ly/LeadSites These are real estate websites that provide the best tools and apps for agents to generate leads in a modern, digital world. Check them out today.
Beat Zillow Questions! 

So a little advice guys. I'm setting up an instafarm page for one story homes, but I'm having trouble coming up with 600 words for the SEO. I'm planning on running the facebook ad on it the way Karin Carr did. So my question is would it really be necessary to fill out 600 words on it if I'm only doing it for the facebook ad?

What is your follow up process and best way to convert someone that filled out a home valuation request, but only got so far as their email and address? This happens alot to me, people want an automated valuation rather than having to talk to anybody (which I get).

Hi everyone. So I have a question and i'm hoping some of you can help me. I'm busy with my blog. I'll be honest I subscribe to a company that provides me with great blog articles each day. I also use the ones that EAP provides. I write a few of my own, and I'm working on a blog post just like Dustin Brohm did with Top reasons to live in my town. I AM STRUGGLING. I am trying to figure out how to get people to read my blog posts. Can anyone help me? I wonder if there was a way for people to subscribe that would be more useful? Please keep in mind im in NJ and the market is SATURATED with realtors. 12,000 in my county alone. I need to stand out, but for now, I can't even get anyone to read my blogs. PLEASE HELP.... thank you!

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March 20, 2017

Building Your Real Estate Business - Tyler & Robert Sit Down And Chat

In this episode, Chris is gone. And Kelvin is sick. So, Tyler & Robert sit down to talk about business.

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March 13, 2017

Green Screens, Making Sure Your Timing Is Right & Chris Needs To Stop Saying ‘Awesome’.

 

In this episode we talk about how to optimize your green screen video creations for your real estate business as well as what a good time to post that new video would be! Sit back and enjoy and as always thanks for listening! 

Subscribe to EAP's Channel Here - http://bit.ly/EasyAgentProSubscribe

#LINKS: EAP Tips: https://www.easyagentpro.com/blog

Facebook: https://www.facebook.com/easyagentpro/

Twitter: https://twitter.com/easyagentpro

Instagram: https://www.instagram.com/easyagentpro/

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March 6, 2017

From Lead To Sale: Karin Carr Talks Closing, How To Become A Better Agent And We Check Up On Robert’s Sunburn.

EAP In The Lead Podcast EP #66

 

Qustions We Ask Karin:

  • What are you focusing on now?
  • Most effective strategy you’ve implemented so far?
  • Best/Worst ad that you’ve run?
  • What would you tell agents just getting started?

Topic

I'm going to be relocating to Savannah in a few months (hubby got a job transfer) so is that something you experts could talk about? How to get up and running quickly in a new market.

Beat Zillow Question

Cori Deutsch Dunphy what is a "good engaging post" for Instagram to actually get some people talking?

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February 26, 2017

Facebook Live, SEO, And Brownie Mix

► Subscribe to EAP's Channel Here - http://bit.ly/EasyAgentProSubscribe

Beat Zillow Questions

Tyler Zey /Kelvin Krupiak What can we do to increase page time and engagement on our blog content? The picture attached is actual blog content from my site from 4/1/16-2/22/17, and as you can see, much of the content being generated by EAP is not leaving people on my site for very long and more importantly they are bouncing from it pretty quickly.
After reading this story (https://goo.gl/zf1Dc1), I feel like we need to keep the people who come to our site there longer (blog comment, video, more than 700 word blog entries, etc) to help SEO and area specific search results, and I'd like to see what your thoughts are on this.

Ian Steenkamp Ideas on adding SEO keywords to my brand new site pages to help get it ranked ad it is all empty right now 🙁

Elliott McCracken
February 19 at 9:37pm · Bakersfield, CA
I've been running Facebook ads with a cloned targeted audience. Mainly buyer leads and seller leads. And I have several questions:
1) does it help or hurt that audience when you start adding criteria like income brackets etc.?
2) when creating the look a like audience , I've only used the 1 million size as the option. Does it help to go bigger. Where I live the main city is only about 400k in population. So I figured 1 million was good.
Any thoughts or tips would greatly be appreciated.
Karin Atkinson Carr
February 15 at 3:33pm
I did an interview today with a local business owner. I uploaded it to Youtube, put it on a blog post, and shared it on my FB business page, Pinterest, and Google+. The owner is going to put it on her site, her FB page, etc. and we'll link back and forth to each other. Any other ideas of how to get some exposure for this?

Laura Sicotte
February 18 at 7:19pm
Hey all,
So I've jumped at the opportunity to rent a booth at an upcoming local children's consignment sale. It's VERY popular around here and averages a minimum of 20,000 over a 3-day event. I will be the only Realtor there. I've got a two part question:
First Question: I would LOVE to hear suggestions on a creative booth idea that will help attract attention and get people engaged for the offline marketing end of it with the goal of not only getting to talk face to face but sending them to a squeeze page. I've been thinking having some sort of raffle with a mom and/or child themed prize. My ideas behind this raffle are
1) Raffle ticket will only require name and email (or phone) so that I can let them know if they are a winner which will open the door to sending them an email saying hey thanks for participating, blah blah.... and at the end add the P.S. Know anyone looking at buying or selling a home I should take out for coffee?
2) Tell everyone that the winner will be posted on my Facebook (business) page on XYZ date which will hopefully capture some engagement in my blog posts which can direct them to various squeeze pages to capture buyer/seller leads (hopefully at that point establishing at least a face to my services, maybe even some trust).
3) Combination of 1 and 2? Maybe neither? I'd love to hear what creative ideas you may have!
Second question: What kind of marketing material should I display other than the required broker signage? To put this event into perspective, it's pretty chaotic. It's essentially the Black Friday of children's consignment clothing. People are lined up around the building waiting to get in. However, there's a SOLID advantage within all the madness. Once people have their giant carts of clothes and are ready to checkout, there's a VERY long line. This line can last hours. So they will without almost any doubt have to walk by my booth, slowly. Now the last thing I'm going to do is get "salesy" when the last thing at that moment they may want is to have somebody scratching for business/referrals (after all, we are all about attraction marketing, right?), but would at least like to make a good impression, whether it be give out water bottles, offering chairs to rest while in line, etc.
I would really love to if anything, have a squeeze page advertised that people will want to check out. The demographic here is mainly moms (or parents). So that ranges from new first time moms, perhaps starting out and looking for a house, to young-middle aged moms growing their family, perhaps looking to upsize their current house, to grandmothers shopping for their grandkids who perhaps may be looking to downsize.

What type of squeeze page do you think would best overall engage this demographic and what kind of value proposition should I offer on it as the hook for more info?

I apologize for the longish question, I tend to rant.

PLEASE share your ideas, I would LOVE to hear them! Thank you!

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February 21, 2017

Creating, Content, The Data Mine And Convincing Kelvin To Change A Background

EAP'S NEW DASHBOARD IS OUT! And it's awesome. See more here: https://www.youtube.com/watch?v=XnBp6Czfllo

Beat Zillow Questions: https://facebook.com/groups/leadsites/

Gene Petrino‎ - I am going to start to interview some local businesses and try to get backlinks on their sites. My question is, does EAPer have experience with this? How long should the interview be, and what are some good questions I should be asking? Thanks in advance.

Awesome Article On Backlinks: http://backlinko.com/on-page-seo

Rebekah Foster - I think many of us are struggling to test squeeze pages. Video on how to split test landing pages:
https://www.youtube.com/watch?v=al9lbKLND9U

Cory Fast - I recently ran an ad to a list of foreclosures and built an audience based on just the Interest section (real estate related interest and 10 mile radius of office) and had 5 leads with ad spend of $35. Thought I would get smart and use a lookalike audience from an email list of 240 leads from 2016 (also 10 mile radius) Ran same ad creative and copy with just one lead in $49 spent. Both for a week. So the first with jutst Interest Section performed better. So the question, is a lookalike audience really better than just using the Interest section? And then the other element to compare would be if a lookalike audience of all the following on a specific Facebook page would do better or worse than either. And a little further, is it worth the energy to build a following or better to just tie into Facebook's huge data mine?

Karin Atkinson Carr - Researching SEO keywords. I find the Google keyword planner to be really UNhelpful for choosing specific niches. I want to rank for a new development in my area and I come up with zero results for Oakhaven, so how do I choose a keyword when Google tells me there are 0 searches a month being done for that neighborhood?

Leopeter Alvarez - When detail targeting on Facebook Ads... Is there a such thing as targeting too many interests, demographics etc? (If you live in a city where audiences are still generally large)

Shreedhar Ganapathy - While I have your attention, I have a request. Perhaps you could cover this in a future episode or blog. 

How does a Realtor earn that initial trust with a completely new non-referral prospect from a different culture (seller or buyer)? Particularly, in the case of people from other cultures such as Asian cultures as an example (it sort of applies to many other cultures as well in that what is recommended generally as a feasible approach, may not apply to others). The cultural aspect has a major impact on business prospects. Its tough to tell what sort of verbiage may win the confidence of the prospect and convince them of your high integrity, ability and skills. My wife is a Realtor and frequently comes across this challenge almost like a wall that prevents further progress. Would appreciate any tips. 
 
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February 13, 2017

Happy Little Accidents

Today on In The Lead we talk about web presnce and the power of owning a website in our long lost Real Estate Reality segment and answer more question about data providers and how you can use that info for Facebook advertising, finding your niche market and advertising obscure properties, how Kelvin is so cool in-front of the camera and we catch Alec not paying attention.

This podcast is LOADED with great questions and great answeres so sit back relax and enjoy the In The Lead Podcast in the latest snowpocalypse of 2017.

Show notes:

 Web presence is just as important as referrals

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February 7, 2017

Virtual live tours, Domain Names and how to give Tyler Hives.

On this weeks In The Lead, we have some awesome discussions about virtual live tours, what you should be advertising, and funnels. Tyler also gets really upset at someone's question about domain names.

If you would love to send us a question feel free to email us to support@easyagentpro.com or leave us a tweet @easyagentpro!

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